After several years off the menu, chocolate milk is back in Detroit Public Schools
OKEMOS, Mich. — This spring, Carl Williams was named as the new foodservice director for Detroit Public Schools. On his first official day in the new role, he announced chocolate milk would be back on the school menu beginning April 30.
When chocolate milk was removed from the school menu in Detroit Public Schools several years ago, United Dairy Industry of Michigan (UDIM) along with their partners the Michigan Department of Education and Michigan State University Extension worked with various channels and contacts within the district to put chocolate milk back on the menu.
Now that the goal has been realized, UDIM is committed to working with the school district to promote milk throughout the remainder of the school year. To support the re-entrance of chocolate milk, UDIM provided promotion materials for the school district to use the week before chocolate milk was officially back on the menu. They provided 115 elementary school and 19 high school promotion kits that included Andre Drummond posters to be placed on milk coolers and at lunch room cash registers, promoting milk coming back to the lunchroom. Morning announcements promoting the milk and incentives for students to win prizes if they have milk on their tray were also created.
About the United Dairy Industry of Michigan The United Dairy Industry of Michigan (UDIM) is dedicated to serving Michigan’s hard-working dairy farm families and promoting Michigan’s locally produced dairy products. UDIM is the umbrella organization for the American Dairy Association and Dairy Council of Michigan. These non-profit organizations provide dairy product promotion and nutrition education services on behalf of their funding members.
Source: Morning Ag Clips
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